Aparté is a multi-disciplinary design
studio founded by Cyril Dosnon.
We don’t think as artists, but experts.
We seek for an accessible design which
conveys tangible brand values.
We love to listen, that’s why we start
every project with a conversation.
Branding refresh of the luxury watchmaker identity which sadly stayed on the shelf. The main challenge was to bring sophistication to the original branding without losing its engineering and sporty universe. A very clean and unapologetic system was designed to convey luxury and competitiveness.
Agency BETC Paris
Creative Director Rémi Babinet & Damien Bellon
2019
